Paratodo

Paratodo, a Philadelphia-based apparel brand with a humanitarian mission, named from the Spanish phrase "para todos," meaning "for all".

Paratodo started as a response to the lack of humanitarianism within contemporary fashion. With each purchase, 25% of the profits are donated to a specific charity that they have teamed up with that season. Their mission is to change the dynamic between designer and customer by introducing a third element, a party in need of help. Paratodo is not a charity. It is not a Streetwear brand. It is a movement to reshape the way we view our regular routines, such as buying clothes...

I had the opportunity of photographing their recent clothing drop with our good friends of P’s & Q’s, Francis and Amir.

Photos were captured on the Nikon F3 with Kodak Portra 400, 35mm film